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Max Godin
85 posts
Co-founder and CMO of CrazyLister - the world's leading eBay & Amazon listing software. 2x eBay award recipient for excellence in sales and highest conversion rates. Started my journey in eCommerce back in 2008, grew an online business from zero to $4.5M in sales and never looked back.

eBay Guaranteed Delivery: The future of eCommerce or just another marketing trick?

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Max Godin
comment3 Comments
eBay Guaranteed Delivery is a clear comeback and eBay’s answer to Amazon Prime. People today not only want quick deliveries but they want to be sure that those deliveries will arrive on time – according to eBay, Guaranteed Delivery is the second priority to shoppers after quick delivery time. The move will include roughly 20 million items on eBay, a majority of which will not only be Guaranteed but also offer free shipping. At present…
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Amazon Buy Box: The Definitive Guide to Winning the Buy Box

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Max Godin
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According to recent numbers, 90% of sales go to Buy Box holders! If you think of that number it is actually insane – that means that a minority of items are generating a majority of income and sales on Amazon, while the rest of us are scrambling for the crumbs ie the 10% of sales left over. Now I don’t know about you but I always like to be on the winning team, the successful…
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8 Revenue-killing eCommerce Mistakes to Avoid at all Costs

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Max Godin
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We all make mistakes – that is inherently part of human nature but the question is what preemptive measures can be taken to avoid them. It’s not just a matter of appearances, fallibility in eCommerce can translate into a concrete loss in revenue. That is why I decided to compile the top 7 areas I can advise you on from my own personal experience. The tips that follow are the kinds of things I wish…
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Amazon Seller Horror Stories – What to look out for when selling on Amazon!

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Max Godin
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Amazon to many is the online manifestation of the American dream – a free, all-encompassing marketplace where people can sell their goods and make quick and easy cash and go on to build an ever-growing eCommerce business. People say to themselves: ‘It’s so easy, all I have to do is ship my items into Amazon FBA and they will take care of the rest’. Spoiler alert: just like in a Hollywood movie where things can…
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Product-based-shopping

eBay Product-based Shopping Experience – Must Read Guide for eBay Sellers

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Max Godin
comment30 Comments
In its 2018 Spring Seller Update, eBay announced that it’s transitioning their marketplace to a product-based shopping experience where all listings for the same product are grouped together. In the 2018 Fall seller update, eBay revealed the 88 categories for which catalog adoption is required By mid-September (see list below). In this post, I’ll cover everything sellers need to know and do to ensure the shift towards a Product-based shopping experience doesn’t negatively affect your sales.…
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How to Become an eBay Top Rated Seller (Requirements & Benefits)

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Max Godin
comment7 Comments
It is no secret that it is extremely important for eBay to provide the best customer experience possible. This is due to the fact that there is plenty of competition from other online marketplaces such as Amazon for example. The way in which eBay ensures a top-notch customer experience is by holding its sellers to the highest of standards. This system includes having customers give feedback on eBay to sellers based on their performance as…
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How to Research Your Competitors (Before they Kill your Business)

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Max Godin
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When we just started selling online we were mostly concerned with finding the best products to sell, then finding amazing suppliers to work with. The competition was down the list of our priorities at first, but as the business grew we realized the importance of understanding our competition and it quickly became one of our main priorities. After reading this post, you too will understand why researching your competitors is crucial to your business viability.…
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Amazon-SKU

The Ultimate Guide to Amazon Identifiers: SKU, ASIN, EAN

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Max Godin
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Most people start selling on Amazon since it is supposed to be a relatively easy way to flip items for cash. But once you start coming across all sorts of acronyms you have never heard of or don’t fully understand, the game starts to seem more challenging. As an Amazon seller, you have most likely come across these three terms: SKU – Stands for Stock Keeping Unit and is a generic industry term used in…
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The Top About Us Pages and How to Make Your Own

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Max Godin
comment1 Comment
What is an ‘About Us’ page and why is it so important ? The ‘About Us’ page though very typically overlooked is a critical pivot of your eCommerce business, be it an independent website or as part of an online marketplace such as Amazon. The reason why the ‘About Us’ is so crucial is that it is the face of your business, the story behind your product. When you own a bricks & mortar store,…
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