Revealing the Top Selling Items on eBay 2020

Last year we researched eBay’s marketplace to uncover the Top Selling Items on eBay 2019 and their respective categories. We’ve also shared insights about sell through rates, average prices, break down by country and item condition. This post has quickly become our most popular on the CrazyLister blog, providing sellers with actionable insights to decide what to sell on eBay.

Today, we’re updating that post and giving you “Top Selling Items on eBay 2020” where we share the most up to date data.

What’s new in 2020? We took our research one step further and collected listings’ structure data. This way, we not only answer the question “What are the top selling items?” but also “How do I sell them?”

Uncovering the Top Selling Items on eBay for 2020

In it’s quarterly report to shareholders, eBay mentioned two growth metrics:

  1. Adding two million new active buyers, for a total of 175 million global buyers on the marketplace. Which represents a 5% growth vs. same quarter last year.
  2. Marketplace GMV (Gross Merchandise Volume) increased by 9% vs. last year’s quarter, to a total of $25B

Below is a breakdown of the top selling items on eBay that contributed to this growth.

The data below shows the most trending/hot items in their respective categories, i.e the top selling items on eBay for the past 7 days.

Every category is followed by an average summary of “Filled Item Specifics Fields”, “Item Description Word Count” and a breakdown of the “Item Description Layout”.

Top selling items - Electronics

Item Name Total Sold count Price (USD) Total revenue (USD) Item description layout Filled Item specifics fields Item description word count eBay listing id
bluetooth 5.0 Headset TWS Wireless Earphones Twins Earbuds 5D Stereo Headphones 30,517 8.99 274347.83 Text and visuals 8 209 333117555308
JBL LINK 10 Portable Bluetooth Speaker w/ Google Assistant 7,101 39.99 283968.99 Text and visuals 8 202 392166244235
Ultra Slim High Speed HDMI Cable 2.0 HDTV Ethernet 4K x2K 3D Audio Return Lot 30,517 3.99 51891.37 Text only 7 462 142908006914
Lot 10 Fresh SONY CR2032 DL2032 ECR2032 CMOS Lithium 3V Watch Battery Exp 2027 13,345 3.46 121228.8 Text only 8 144 282838042863
5 NEW SONY CR2032 3V Lithium Coin Battery Expire 2029 FRESHLY NEW – USA Seller 14,740 2.99 44072.6 Text only 10 282 261298872526
[980 Miles] Clear Indoor Digital TV HDTV Antenna [2019 Latest] UHF/VHF/1080p 4K 3,969 8.26 32783.94 Text only 7 209 153457063855
Magnet Wireless In-Ear Sports Earphone Headset Headphone For iPhone Samsung 14,323 2.83 40,534.09 Text and visuals 10 406 162961057444
Bluetooth 5.0 Headset TWS Wireless Earphones Twins Earbuds 5D Stereo Headphones 4,313 11.85 51,109.05  Text and visuals 9 772 163661081809
Wireless Bluetooth Headset Stereo Headphone Earphone Sport Handfree Universal 53,851 9.99 537971.49 Text and visuals 7 174 201803142182
IPX7 Waterproof Touch Mini True Bluetooth 5.0 Earbuds Wireless Headset Headphone 2,908 25.85 75171.8 Text and visuals 8 231 163604076710
Lot of 10 PC ENERGIZER CR2032 WATCH BATTERIES 3V LITHIUM CR 2032 DL2032 BR2032 9,747 3.88 37818.36 Text only 8 231 142863837839
Sony WH-1000XM3 Wireless Noise Canceling Over-Ear Headphones w/ Google Assistant 6,949 229.99 1598200.51 Text and visuals 7 231 263986612395

Top selling items - Fashion

Item Name Total Sold count Price (USD) Total revenue (USD) Item description layout Filled Item specifics fields Item description word count eBay listing id
Converse Unisex Chuck Taylor Classic All Star Lo OX Hi Tops Canvas Trainers New 24,565 33.50 82,2927.5 Text and visuals 18 527 302984636866
adidas Crazylight Shorts Men’s 5,972 20.00 119440 Text and visuals 5 227 153180994940
Reebok Men’s Cloudride DMX 4 Shoes 1994 37.49 74755.06 Text and visuals 5 217 173869175690
Reebok Women’s Flexagon Energy Shoes 5,491 23.32 128050.12 Text and visuals 5 214 173843368258
Mens Combat Cargo Work Trousers Size 30 to 54 With KNEE PAD POCKETS – By BKS 124,222 10.95 1360230.9 Text only 5 214 250984147150
Reebok Men’s Flexagon Force Shoes 5,080 27.99 142189.2 Text and visuals 15 205 173843368250
3ROW 2,3,4Hook Bra Extender Extension Bra Strap Strapless Underwear Maternity 11,879 0.99 11760.21 Text and visuals 5 230 223356802992
Playtex 18 Hour Bra Wirefree Ultimate Lift True Support Womens 4745 Natural Soft 12,083 13.94 168437.02 Text and visuals 7 203 123082373527
PGA TOUR Men’s Golf Polo 2,131 9.99 21288.69 Text only 12 179 333188046445
Vintage Gemstone Natural Aquamarine Silver Chain Pendant Necklace Jewelry Gift 16,057 0.99 15896.43 Text and visuals 5 224 192671775868
Classic BLACK Sunglasses Lens Mens Ladies 80s Womens Retro Vintage Fashion UV400 12,586 3.65 45938.9 Text only 6 317 272824128731
2,3,4 Hook Bra Extender 4 Colours Ladies Bra Extension Strap Maternity Underwear 11,644 1.22 14205.68 Text only 4 889 253968643559

Top selling items - Collectibles

Item Name Total Sold count Price (USD) Total revenue (USD) Item description layout Filled Item specifics fields Item description word count eBay listing id
USA-Flag-Team-Beanies-Toboggan-American-Colors-Winter-Olympics-Games-Patriotic 1,512 11.99 18128.88 Text only 9 106 152804247666
Black Panther The Sound and The Fury #1 eBay Exclusive Sanford Greene Variant NM 2578 5.99 15442.22 Text only 2 141 132495372159
Gold Bitcoin Commemorative Round Collectors Coin Bit Coin is Gold Plated Coins 17,883 0.99 17704.17 Text and visuals 5 399 302562581568
120 Piece Magnetic Tiles magnetic Building Blocks Toys for Kids 464 9.99 4635.36  Text only 1 259 112811263947
DISNEY TRADING PINS LOT OF 100 -100 TRADABLE – NO DUPLICATES – FAST U.S. SHIPPER 2,838 41.3 117209.4 Text only 0 154 282661107542
SilverTowne-Logo-1oz-999-Fine-Silver-Bar-LOT-OF-10 2,649 193.72 1250850.04 Text and visuals 14 321 121537952127
Funko Pocket Pop! Keychain Baby Groot, Batman, DeadPool Vinyl Figure Keyring Hot 6,457 1.39 52791.2 TText and visuals 10 262 253236879993
Parrot Swing Quadcopter Camera Drone with Plane Mode + Flypad Controller 4,830 59.99 20948.12 Text only 5 161 152500707975
22”finished Full Body Silicone Reborn Baby Life Girl Newborn Doll Toys Gifts 880 53.99 9346.59 Text and visuals 9 454 162889598174
USB-Electric-Battery-Rechargeable-Flameless-Lighter-Cigarette-Windproof-Random 9,441 0.99 1245.42 Text and visuals 7 469 263093941324
Mini Super Avengers Comics Lego Marvel Heroes Blocks DC Building Toy Figures 1258 0.99 2606049.88 Text and visuals 7 35 222829899463
1 oz Gold American Buffalo Coin Random Year BU – SKU #87710 1796 1451.03 4530.92 Text and visuals 6 304 112615998088

Top selling items - Lifestyle

Item Name Total Sold count Price (USD) Total revenue (USD) item description layout Filled Item specifics fields Item description word count eBay listing id
App Store & iTunes Gift Cards – $25 $50 $100 (Email-Delivery) 70,104 25 1752600 Text and visuals 3 175 252849310866
Buy a $50 Domino’s Pizza Gift Card for only $40 – Email Delivery 1667 40 66680 Text only 0 178 263501639162
Buy a $50 Applebee’s Bar & Grill Gift Card for Only $40 – Fast Email Delivery 1,752 40 70080 Text and visuals 2 158 263512471167
Samsonite Winfield 2 Fashion 3-Piece Hardside Luggage Luggage Set NEW 528 259.99 137274.72 Text only 3 918 382170085895
Premium FACTORY UNLOCK SERVICE AT&T CODE ATT for IPhone 3 4 5 5S 6 6s SE 7 8 4,074 0.99 4033.26 Text and visuals 0 150 122911094876
Samsonite Pivot Spinner – Luggage 427 59.99 25615.73 Text only 5 95 122974188680
VIPERTEK BLACK VTS-880 450 MV Mini Rechargeable LED Police Stun Gun + Taser Case 10,310 7.26 74850.6 Text and visuals 6 718 272796846970
Go4it Men’s Sport Compression Socks Performance Reflective Athletic Socks 3-pack 5.69 6.99 39.7731 Text only 5 718 282836750345
eBay Gift Card $15 to $200 – Fast Email Delivery 256,480 15 3847200 Text and visuals 1 235 251669833365

Top selling items - Home & Garden

Item Name Total Sold count Price (USD) Total revenue (USD) Item description layout Filled Item specifics fields Item description word count eBay listing id
Professional Chef Knife Set Multi Use 8pc Gift Box for Home Kitchen Slice Cut 1,590 9.99 15884.1 Text and visuals 12 364 391730849296
Egyptian Comfort 1800 Count 4 Piece Deep Pocket Bed Sheet Set 39,782 11.99 476986.18 Text and visuals 12 474 142436469971
Hoover WindTunnel 2 Rewind Upright Vacuum Cleaner (Refurbished), UH70820RM 3,713 39.99 148482.87 Text and visuals 12 227 281570405728
5M RGB 5050 Waterproof LED Strip light SMD 44 Key Remote 12V US Power Full Kit 18,020 12.95 233359 Text and visuals 21 184 302383732527
Dirt Devil Extreme Cyclonic Bagless Upright Vacuum Cleaner, UD20010 2,844 36.79 104630.76 Text only 11 107 302431448587
Jennifer Stewart 1800 Series 6 Piece Bed Sheet Set High-Quality Hotel Edition 734 11.95 8771.3 Text and visuals 7 335 112800051111
DuroMax XP4850EH Hybrid Portable Dual Fuel Propane / Gas Camping RV Generator 20,208 579.99 11720437.92 Text and visuals 5 982 171503114601
WG629 20V MaxLithium Hydroshot Portable Power Cleaner 1,103 45.82 50539.46 Text and visuals 7 594 253075129835
BISSELL-CrossWave-All-in-One-Multi-Surface-Wet-Vacuum-Cleaner-1785-Refurbished 2,883 124.99 360346.17 Text and visuals 9 441 322816156708

Top selling items - Business & Industrial

Item Name Total Sold count Price (USD) Total revenue (USD) Item description layout Filled Item specifics fields Item description word count eBay listing id
New! eBay-Branded Padded Airjacket With Blue Print 6.5″ x 8.75″ 24,714 25.17 622051.38 Text and visuals 6 318 253123551960
New! eBay-Branded Boxes With Blue 2-Color Logo 8″ x 6″ x 4″ 397 16.88 6701.36 Text and visuals 8 281 253440084375
New! eBay-Branded Boxes With Blue 2-Color Logo 6″ x 4″ x 4″ 361 16.05 5794.05 Text and visuals 8 281 253440084382
New! eBay-Branded Boxes With Blue 2-Color Logo 10″ x 8″ x 6″ 12,904 17.49 225690.96 Text and visuals 8 281 253123536465
Classic – Official eBay Branded BOPP Packaging Tape – Shipping Supplies 4,476 24.37 109080.12 Text and visuals 6 236 253376835139
New! eBay-Branded Boxes With Blue 2-Color Logo 12″ x 6″ x 6″ 11,396 16.28 185526.88 Text and visuals 8 281 253123538713
Sharpie Permanent Markers, Fine Point, Black Ink, 36-Count 1105 11.99 13248.95 Text and visuals 25 338 372189778228
7” 800×480 LCD Screen with Internal HDMI Dongle and FM Transmitter, Uses 5V USB 142 28 3976 Text only 2 347 332559687946
Poly Mailers Shipping Envelopes Self Sealing Plastic Mailing Bags Choose Size 14955 6.49 97057.95 Text and visuals 8 173 262798646212
New! eBay-Branded Padded Airjacket With Blue Print 9.5″ x 13.25″ 9126 34.46 314481.96 Text and visuals 6 318 253123555924
New! eBay-Branded Polymailer With Blue Print 10″ x 12.5″ (No padding) 9542 21.44 204580.48 Text and visuals 6 287 253123564282
Classic – Green Polka Dot eBay Branded Tissue Paper 20” x 30” 8620 16.99 146453.8 Text and visuals 5 213 253123547378

Top selling items - Media

Item Name Total Sold count Price (USD) Total revenue (USD) Item description layout Filled Item specifics fields Item description word count eBay listing id
NEW: The Star (DVD, 2017) -Animation*NOW SHIPPING* 360 8.9 3204 Text only 11 21 263485577944
Thor: Ragnarok (DVD, 2018) NEW* Action, Comedy, S/Fiction*PRE-ORDER 03/06/18 517 9.25 4782.25 Text only 11 141 232647746980
New! Married with Children: The Complete Series (DVD, 2015, 21-Disc Set) 220 18.98 4175.6 Text and visuals 14 1037 122771727987
Wonder (DVD, 2018) NEW* Drama, Family* NOW SHIPPING* 376 8.9 3346.4 Text only 12 21 263479647651
Spotify Premium Account || Lifetime warranty || Fast shipping 244 7.99 1949.56 Text only 1 230 253420148047
Wonder (DVD, 2018) NEW* Drama, Family* NOW SHIPPING* 23 8.75 201.25 Text only 12 21 332550971099
Harry Potter: Complete 8-Film Collection (DVD, 2011, 8-Disc Set) 3123 17.59 54933.57 Text only 12 524 282668360032
7th Edition Essential Oil Pocket Reference (2016, Softcover) 841 13.95 11731.95 Text only 5 385 282765363197
Spotify Premium account for 60 days 2 months, automatic delivery 24/7 414 1.99 823.86 Text only 2 98 253401479353
Coco (DVD, 2018) NEW*Animation, Family, Adventure* PRE-ORDER SHIPS ON 02/28/18 211 8.85 1867.35 Text only 10 19 222818561930
Coco (DVD, 2018) NEW*Animation, Family, Adventure* PRE-ORDER SHIPS ON 02/27/18 46 8.9 409.4 Text only 10 19 332556214459
Justice League (DVD, 2017) NEW* Action, Adventure* PRE-ORDER SHIPS ON 03/13/18 126 11.25 1417.5 Text only 12 21 332558891095

Additional Insights Learned from Analyzing 232 Million eBay Items

A friend and a colleague of ours – Elad Darmon, Co-Founder of Title-Builder, analyzed more than 232 million products on eBay to answer some profound questions like:

  • What are the highest converting categories on eBay?
  • Which item condition sells more on eBay: New or Used?
  • How many items were sold in the last 30 days on eBay?
  • On which eBay Marketplace should you sell your item?

The insights from Elad’s research are amazing! And have a deep impact on what, where and how you should sell on eBay.

You can find the full infographic here.

Let’s dive into it –

What eBay site has the best sell through rate?

US, UK, Germany or Australia?
Where do you think listings have the best sell through rate?

*The sell through rate indicates how many of the listings actually generated at least 1 sale.

Here is what the numbers say –
ebay sell through rates per marketplace, including the USA, UK, German and Australian markets

What can you learn from this?
It may be a surprise from the first glance, but eBay US is by far the most crowded of all, it has the largest amount of active listings and the largest competition – thus the lower overall sell through rate! (only Australia is lower).
eBay Germany has a higher entry barrier, most listings there are in German, but as you can see – it’s well worth the effort, with an average sell through rate of 38.3%.

Germany has strict customs regulations, and you need some translations done – but we were selling car GPS devices to Germany like crazy. It’s a great, big market – definitely worth checking.

I have to admit that Australia’s low sell through rate knocked me off my feet – I absolutely love this market! Great customers, great attitude, a lot of free income – it was always one of the best performing markets for us.
I don’t really have an explanation to the overall low rate, anybody has an idea? (leave a comment below)

Let’s dive deeper –

What categories have the highest sell through rates?

You would never ever guess which category is the highest converting!

It’s Diabetic test Strips!

eBay categories best and worst sell through rates, and the most sold and unsold ebay items per country

Note that these are not the top selling items on eBay, rather these are the products that have the best conversion, the highest % of listings that generate at least 1 transaction.

What can you learn from this?

Come to think of it, it makes a lot of sense. The demand for life saving drugs and appliances is firm and people will naturally pay any price to stay alive!

The Fitness Activity Trackers’ extremely high sell through rate comes as no surprise as health and fitness are hot now!

It’s unbelievable how good Apple’s marketing machine is – 81.22% of all listed Apple laptops were sold.

Diamonds are one of Israel’s main export categories, it’s a tough overcrowded category – unless you are a 7th generation of a diamond family or have direct access to the mines in South Africa, you’d better stay away from this cruel category (it also has an extremely high return rate of nearly 20%!).

Do you see how OVERCROWDED the Mobile Phone Cases & Covers category in the UK is?! More than 7 million unsold items – it’s crazy! It’s probably a good idea so stay away…

Generally speaking, the fact that a category has a combination of a high SELL THROUGH RATE and a lot of SOLD items means there is still room for new businesses to join this category.

What categories have the highest average price (for sold items)?

ebay categories with highest average price for sold items in the four biggest ebay markets - USA, Germany, UK, and Australia

What can you learn from this?

In our own eBay business, we were always after the “low volume, high prices” business.

It’s almost the same work for me to process an order for a $3 iPhone case, as it is for a $150 GPS device.

Naturally, there is much more room for profit margins where the prices are higher.

With that said, in a previous post about the elements the world’s top eBay sellers add to their listings to increase sales, you’ll see that many of eBay’s top sellers are “high volume, low prices” businesses – which is perfectly fine as long as you have smooth, scalable logistics capabilities.

If you are like me (lazy 🙂 ) and want to go after the high price categories that actually generate sales, consider the above!

How many items sold on eBay (in 30 days)?

Here are the various eBay sites, and how many sales were generated on each of them during a 30 days period.

How many items sold on ebay in the last 30 days per country. Includes the four biggest ebay markets: USA, Germany, UK, Australia

What can you learn from this?

The fact that eBay Australia “only” generated 8 million sales doesn’t mean that it’s not an interesting market.
In fact – like I’ve mentioned before, Australia has always been among the best selling channels for us.

And hey, why not sell on all of eBay’s sites? As you can see, there are 10’s of millions of sales every month – if you can ship internationally, join the part and increase your eBay sales!

What is the average price for a sold item per eBay site?

Now this is very insightful!

ebay average price of sold items by ebay country

What can you learn from this?

eBay UK has an off the charts higher average price for sold items:
$121.4 per sold item is almost 50% higher than the average price on eBay US!

This probably means that there are a lot of categories on eBay UK that have high demand with low supply. Check this out if this is the case for your niche / category – you can probably get much more for your items on eBay UK than on US for example.

What sells better – New or Used items?

What selles more on ebay, new or used items? This graph shows that used items sell more

What can you learn from this?

Did you know that the first ever item to sell on eBay was a used, broken laser pointer:

first item to sell on ebay was a broken laser pen

first item to sell on ebay was a broken laser pen

“On Labor Day weekend in 1995, computer programmer Omidyar wrote the code for what he called 
an “experiment.” He wanted to know what would happen if everyone in the world had access to a single global marketplace. To test his idea, he came up with an auction website, where he listed a broken laser pointer that he was going to throw away. In the end, a collector bought it for $14.83.

Among the other items sold just a week after Omidyar launched eBay were autographed Marky Mark underwear for $400, a Superman metal lunchbox for $22, and a Toyota Tercel for $3,200.”

As opposed to Amazon – eBay is a marketplace that purely connects sellers with buyers, so there is a lot of room for used items on eBay!

eBay Germany actually generates more sales for USED items than for NEW! And it’s a close call on eBay UK – definitely check these markets if you sell used stuff!

What sells more on eBay - new or used items? In the US for example 56% of sold items are new.

With all of the above said – The top selling items on eBay are, are not necessarily the best path to go when building your eBay business. There is a big difference between top selling items on eBay and the best things to sell on eBay which we covered as well in a separate post.

Big kudos to Elad Darmon for the awesome research!

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